Amber ENgine
Sales Collateral
Much of our marketing efforts were creating materials for our sales and event staff to use. Below are some of the pieces that were created to represent our brand externally.
Participation: Brand Strategist/Creative Director
Project: Sales Collateral
Company: Amber Engine
Brand Piece
This piece played with the yellow chair visualization that we used to represent Amber Engine. It opened through the center of the chair detailing information about the two sides we marketed to: the manufacturer and retailer.
Companion Piece
These sales pieces were created to explain our simple process and benefits to potential clients.
Process Maps
These maps were designed to explain how we work in a visual way. Since our tools solve a rather complex problem, these visuals made the information more digestible to our potential users.
VIP for Retailers Z-Fold
Created for users once they committed to working with us at an event, this z-fold brochure walked them through how they would be onboarded. It was also used as a reference piece many times at events to explain the "high touch" process we use to get them started. It was created to be small and easy to carry based on where it was used at events.
Event Sales Collateral
These small pieces were created for quick take-aways at events. A color-coding system was created to segment Amber Engine's three main audiences.
Marketing Video
Created by an outside agency in collaboration with myself and Amber Engine's CEO, this video was used to share the problem and solution of Amber Engine. This was used at events as a quick way to get people engaged, as well as on our marketing website.