doodle home
Rethink Sourcing Campaign
Our first event for Doodle Home’s new toolset was the Design Blogger’s Conference in Atlanta, Georgia where we would be demonstrating our product sourcing tools. The tagline “Rethink Sourcing” brought to life the struggle that many designers face today – easily finding products for their projects. When talking to designers in our focus group, we found that there was no single place to find product and get the information they need efficiently. Our new tools allow designers to find all the products they need in one place, and easily organize for reference later.
Participation: Creative Director & lead designer/animator
Project: Rethink Sourcing
Company: Doodle Home
Re-think Sourcing Collateral
This collateral was one of the initial designs created for Doodle Home's new branding. Updated colors and a flat style was used to evoke more of a design sensibility and tech start-up feel. I wanted the updated brand to appeal to our target market: millennial interior designers. Below showcases a few color options we created with our new scheme.
Rethink sourcing
Marketing Video
This video was created to bring to life the problem that residential interior designers face today with sourcing product and project management. After showcasing the problem, we highlight how Doodle Home resolves the problem. On this project I was the main animator, as well as the video voice-over.