doodle home
Beta Marketing Homepage
In April 2014, Doodle Home made the shift from an e-commerce & service modal to a technology company committed to creating digital tools to better serve our target market, the tech-savvy residential interior designer. As the Creative Director of our re-branding efforts, I lead our small creative team through the transition to a new beta site. Our intent was to create a brand that would stand out in the muddied waters of interior designer software. A brand that was beautiful, delightful, and easy to use. Below you’ll find the initial Beta Homepage and registration form. Doodle Home has since been acquired by Dering Hall.
Participation: Creative Director & Design Lead
Project: Beta Homepage, registration & re-branding
Company: Doodle Home
Logged out Experience Walkthrough
Walk through the experience of a new users through this video of Doodle Home's marketing site.