Amber ENgine
Brand Guidelines
Amber Engine was created for manufacturers and retailers looking to expand and improve their digital profits in the home furnishings industry. Below are some of the style guidelines created for the brand.
Participation: Brand Strategist/Creative Director
Project: Brand Guidelines
Company: Amber Engine
Logo
Colors and logo created for the Amber Engine brand. The circle icon was created to represent movement in the industry as well as give a nod to Detroit, the Motor City.
Colors
I wanted to create a vibrant and colorful brand to highlight the fact that we're an advanced company working to help move the industry forward. This allowed us to stand out amongst other technology in the industry.
Icons
An outlined style for our icons was created to create visual interest and help us stand out against our competitors. These are some of the variations created for our product.
Font
Soleil was selected as our font, typically using a bolder weight. This choice was a visual differentiator for us where we marketed our brand.