doodle home
Branding & Marketing
The collateral designed below was created for the original (e-commerce) version of Doodle Home. The colors and framework were given to me as a base, but I was tasked to evolve the style into something that would appeal to interior designers.
Participation: Lead Graphic Designer
Project: Doodle Home 1.0 Marketing
Company: Doodle Home 1.0
Sales Collateral
This piece would serve as the main explanatory piece given to designers at events or conferences. The piece highlights the three main benefits of Doodle Home: The Designer’s Assistant Service, Virtual Showroom, and Design Directory.
The template to the right highlights the front and back of the collateral described above. I worked as the main point of contact with a printer to prepare and produce these pieces.
Doodle Connected
For this campaign, Doodle Home partnered with showrooms in our local design center to showcase our desire to work with the existing structure of Interior Design in Detroit. We found that some showrooms actually had to do duplicate work because designers were afraid to tell them that they were working with Doodle Home. This program highlighted the acceptance of the showrooms for designers to work with Doodle Home and encouraged communication between the three entities.
Event Invitation
This piece was created as a collaboration with Manufacturer, Art | Harrison. The design was based on the architectural quality of their furniture design in unison with Doodle Home's branding.