Fit Tags
Fit Tag Concept Design
The goal of this project was to create a visual system for an athletic apparel company's fit scale.
Participation: Graphic Designer
Project: Fit Tags & promotion
Company: Large athletic apparel company
Fit system
The scale ranges from fitted to relaxed. A system of dots in a line format was chosen to show fitted (one dot) to relaxed (four dots). Written cues were also used to reinforce the visual message, as well as a color coding system.
Concept Art
This visualization shows an output that the apparel company could use to highlight their new fit system.