Amber Engine
Shift Tech Summit
SHIFT Tech Summit brings together leaders and innovators from the home furnishings industry and beyond for inspiring, actionable conversations about how to drive change in the industry through innovation and technology. Amber Engine conceptualized this event, and brought it to life. Most of the design, from collateral to event environmental graphics, were created by my in-house team.
Participation: Brand Strategist/Creative Director
Project: Shift Tech Summit
Company: Amber Engine
Shift Logo
Created to show movement and a visual "shift."
Shift Fonts
A heavy weight sans serif font, Nimbus Sans, was chosen to could evoke a modern and tech-focused feeling in a bold way.
Shift Colors
A variety of greens and blues were used as the main color palette. These colors created a cohesive look throughout the event and collateral.
Shift Tech Summit
Event Signage and Environmental Graphics
Below are a variety of environmental graphics created for the event. The shape of the logo inspired our use of overlapping shapes throughout the event visuals.
“I really liked that they took people from outside the box; I think that was part of the process of stretching your mind and what possibilities exist. The inspiring stories that were told; it’s motivational. It makes you want to go home and make your story”
Invite Email
To the left is an email highlighting some of the event's activities to encourage members of the industry to sign up.
Event Collateral
Badges and event booklets were designed to keep a cohesive look and educate the attendees on what was to come.
Sponsorship Sheets
Part of our role was to attract companies to sponsor the event. This is an example of the sponsorship sheet, used in the sales process.